Digital Marketing Services
Digital marketing can mean something different to every business. A true digital marketing strategist has experience in all aspects of digital marketing, and understands how each piece of a comprehensive plan ties in with and affects the others. I have a wide variety of experience helping businesses of all sorts build and advertise an effective web presence, and I understand that each business is unique and has unique marketing needs.
“Kevin is exactly who you want on your team when marketing objectives get difficult or complex.”
Rest assured I am ready to help you find customers online with whatever strategies and tools make the most sense for your business – if you’re interested in knowing more, please read more about my specific areas of expertise below.
Technical Search Engine Optimization
Is your website search engine friendly? Is there anything that can improve your website’s search rankings? Are there any technical issues causing your website to not be indexed and found in search? I am ready to help you answer these questions and build an SEO strategy that will help you find new customers through organic search.
My SEO services include keyword research, on-page SEO plans, technical audits, and more.
Paid Search & Display Advertising
Ready to take your search and display ads to the next level? I have years of experience fine tuning Google and Bing ads to maximize your ad spend and help you directly reach your customers. By default, Google Ads will waste a lot of money advertising to people who are not your target customers – I am ready to audit your existing campaigns or help you build an incredibly effective paid search strategy from the ground up!
From simple text ads for local businesses to sophisticated remarketing campaigns, I have the expertise to help maximize the return on your ad spend.
I am Google Ads qualified.
Social Media Marketing
Social media can be the perfect tool for staying connected to existing customers and finding new customers. I stay up to date on the ever-changing world of social media marketing, and I am ready to help your business get established and noticed on the most relevant social platforms.
I am especially well versed in social media advertising: leveraging customer data to serve your ads to relevant audiences, and then measuring the results. Want to know that your social media strategy is working? Get in touch today.
Google Analytics Setup & Data Analysis
Have you ever wondered what kinds of insights might be hiding in your Google Analytics data? I have years of experience making sure that Analytics is set up to collect useful data and track meaningful goals. Once you have the right data, I am ready to help make sense of the information, and give you actionable insights and reporting.
If you’re rebuilding a website or hoping to make website changes to better serve your customers, Analytics data can be an invaluable source of historical information and the genesis of new ideas.
I am Google Analytics qualified.
Website Usability, Planning, & Development
Building an effective website requires an understanding of usability, information architecture, SEO, and more. I bring years of experience planning and developing websites to every project I work on. I am ready to help you build a website that will effectively find and sell to your potential customers.
Email Marketing & Automation
Email is a great way to stay connected to your existing and potential customers. Email automation is an exciting technology that can be leveraged to provide useful information to prospective customers, while simultaneously continuing to make a sale and building brand awareness.
If you have an email list that you aren’t utilizing properly, or you want to start building one from stratch, I am ready to help. From setting up the proper tools to helping build a strategy and writing emails I can help your business fully leverage the power of email marketing and email automation.
Copywriting & SEO Editing
The copy on your website is one of the most vital elements of a robust and successful web presence (as well as a key ingredient for good search engine rankings!), and good writing is a key to successful marketing campaigns, no matter what you’re selling. Unfortunately copy is often the last consideration while rushing to get a website or new campaign launched.
If you are stuck in your copywriting efforts, an outside perspective might be just what you need. From website copy to email marketing sales pitches and everything in between, I have experience in writing a wide range of well optimized marketing copy. I can also help take your existing copy and edit it to make sure it’s optimized for search engines and conversion focused.