Know what's working
GA4, Tag Manager, conversion tracking, and dashboards
Marketing decisions are only as good as the data behind them, and a lot of tracking is quietly broken: missing conversions, double-counted leads, or reports nobody trusts. I set tracking up so it counts the right things, then help you make sense of what it shows.
If you're rebuilding your website or rethinking your marketing, your analytics history is also one of the best sources of ideas you have.
No packages. Some clients book a one-time project, others keep me on a flexible monthly retainer. Either way, the work is scoped to what you need.
What's included
- GA4 setup and audits
- A clean Google Analytics property that tracks meaningful actions, not just page views.
- Tag Manager
- Your tracking organized in one place, so changes don't wait on a developer.
- Conversion tracking
- Leads, form fills, and sales counted accurately and shared with your ad platforms.
- Consent mode and cookie compliance
- Cookie banners and Google's consent mode set up so tracking respects privacy rules.
- A/B testing
- Testing changes to pages and ads, so decisions come from results instead of guesses.
- Custom dashboards and reporting
- Data Studio dashboards that answer real questions, plus analysis you can act on.
Tools I work in Google Analytics 4 · Google Tag Manager · Looker/Data Studio · Google Search Console · CookieYes